An executive summary - major findings and practical applications of phases I and II of a motivational research study of the Rambler image among owners of other cars : Report 1962

Published:: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:: 1 online resource
Additional Creators:: Adam Matthew Digital (Firm)

Access Online

ezaccess.libraries.psu.edu

Availability

Finding items...

Summary:

Description: Rambler.

Other Subject(s):

American Motors Corporation
Automotive
brand choice, brand preference, consumer trend, market share, corporate image, purchasing, design, quality, price, pricing, automobile, car, tradition, self-image, word-of-mouth advertising, competitor analysis, buyer motivation, buying habits, personality profiling, brand loyalty
Croton-on-Hudson, New York

Note:

AMDigital Reference: 65;1399C - EX.
Interview; Test.

Original Version:

Reproduction of: An executive summary - major findings and practical applications of phases I and II of a motivational research study of the Rambler image among owners of other cars place of publication unknown: Institute for Motivational Research, Inc., Jan-62.

Location of Originals:

Hagley Museum and Library

Copyright Note:

Hagley Museum and Library

View MARC record | catkey: 24166347