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Executive summary of a motivational research study on the sales and merchandising of Tip-Top bread : Report 1961
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: Tip-Top.
Other Subject(s)
Ward Baking Company
Food and Drink
baked product, female consumer, housewife, market share, promotion, marketing, competitor analysis, brand choice, attitude, buyer motivation, price, pricing, family, quality, corporate image, name, bread, consumer trend, children, packaging, nutrition, brand loyalty, product personality, flavor
Croton-on-Hudson, New York
Note
AMDigital Reference: 64;1394C-EX.
Interview; Test.
Original Version
Reproduction of: Executive summary of a motivational research study on the sales and merchandising of Tip-Top bread place of publication unknown: Institute for Motivational Research, Inc., Dec-61.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24166361