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What do consumers think and feel about the Howard D. Johnson Company? : Report 1961

Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
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Summary
Description: New York Times; Howard Johnson.
Other Subject(s)
Note
Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market.
AMDigital Reference: 63;1370P.36.
Focus Group; Interview; Test.
Original Version
Reproduction of: What do consumers think and feel about the Howard D. Johnson Company? place of publication unknown: Institute for Motivational Research, Inc., 21-Dec-61.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record | catkey: 24166450