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Summary of tentative findings - Bon Ami phase I: cleanser and jet spray - Bon Ami phase II: new products : Report 1960
Published:
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:
1 online resource
Additional Creators:
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Availability
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Finding items...
Summary:
Description: Bon Ami.
Other Subject(s):
Bon Ami Company
Cleaning Products
laundry, washing, female consumer, housewife, merchandising, promotion, packaging, hygiene, corporate image, product personality, self-image, psychometric testing, brand choice, brand loyalty, old fashioned, slogan
Croton-on-Hudson, New York
Note:
AMDigital Reference: 57;1261B.
Interview; Test.
Original Version:
Reproduction of: Summary of tentative findings - Bon Ami phase I: cleanser and jet spray - Bon Ami phase II: new products place of publication unknown: Institute for Motivational Research, Inc., Jul-60.
Location of Originals:
Hagley Museum and Library
Copyright Note:
Hagley Museum and Library
View MARC record
| catkey: 24166639