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Actions for Draft copy - an executive summary of a pilot study on "The Impact of 'In-Home' Media" : Report 1960
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Draft copy - an executive summary of a pilot study on "The Impact of 'In-Home' Media" : Report 1960
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: CARF.
Other Subject(s)
Canadian Advertising Research Foundation
General
Media and Publishing
newspaper advertising, newspaper reading, television advertising, radio advertising, magazine advertising, consumer trend, buyer motivation, buying habits, public relations, tradition, community, quality, corporate image, public opinion, social status, education, product personality, economic condition, anxiety, social mobility, nationalism, brand loyalty, social class
Croton-on-Hudson, New York
Note
AMDigital Reference: 56;1255.1D.
Test; Interview.
Original Version
Reproduction of: Draft copy - an executive summary of a pilot study on "The Impact of 'In-Home' Media" place of publication unknown: Institute for Motivational Research, Inc., Jul-60.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24166663