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Wills Company image - British Tobacco Company Australia : Report 1959
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: Wills.
Other Subject(s)
British Tobacco Company, Ltd
W. D. & H. O. Wills, Ltd
Tobacco
market segmentation, smoking, smoker, public relations, promotion, corporate image, brand choice, buyer motivation, cigarette filter, packaging, competitor analysis, social status, word-of-mouth advertising, brand awareness, product personality, old fashioned, modernity
Note
AMDigital Reference: 51;1117.2B.
Interview; Test.
Original Version
Reproduction of: Wills Company image - British Tobacco Company Australia Sep-59.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24166841