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Actions for A motivational analysis of Hecht advertising pages
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A motivational analysis of Hecht advertising pages / supplement to the research study on The Hecht Company : Report 1959
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: Hecht.
Other Subject(s)
Hecht Company
Retail and Wholesale
corporate image, product personality, merchandising, promotion, price, pricing, social status, department store, fashion, clothing, female consumer, shopping, psychometric testing, layout, old fashioned, modernity, brand loyalty, homeware, furniture, buying habit, education, newspaper advertising
Croton-on-Hudson, New York
Note
AMDigital Reference: 46;1024F.
Interview; Test.
Original Version
Reproduction of: A motivational analysis of Hecht advertising pages / supplement to the research study on The Hecht Company place of publication unknown: Institute for Motivational Research, Inc., Jan-59.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24166970