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Possible applications of motivational research to the circulation and advertising sales problems of the New Orleans Item : Letter 1957
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Other Subject(s)
New Orleans Item
Media and Publishing
newspaper advertising, newspaper publishing, newspaper reading, printing, reading, readership survey, product personality, market segmentation, personality profiling, social status, masculinity, femininity
Croton-on-Hudson, New York
Note
AMDigital Reference: 41;942A.
Interview.
Original Version
Reproduction of: Possible applications of motivational research to the circulation and advertising sales problems of the New Orleans Item place of publication unknown: Institute for Motivational Research, Inc., 28-Aug-57.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24167146