A motivational research study of the sales problems of the Ford Taunus in Germany: a progress report : Report 1958

Published: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description: 1 online resource
Additional Creators: Adam Matthew Digital (Firm)

Access Online

ezaccess.libraries.psu.edu

Availability

Finding items...

Summary

Description: Ford; Opel.

Other Subject(s)

Ford Motor Company
Automotive
automobile, car, consumer, marketing, customer profiling, Germany, purchasing, attitude, name, word-of-mouth advertising, bicycle, corporate image, foreign product, buyer motivation
Croton-on-Hudson, New York

Note

AMDigital Reference: 37;885.3B.
Interview; Test; Questionnaire.

Original Version

Reproduction of: A motivational research study of the sales problems of the Ford Taunus in Germany: a progress report place of publication unknown: Institute for Motivational Research, Inc., Dec-58.

Location of Originals

Hagley Museum and Library

Copyright Note

Hagley Museum and Library

View MARC record | catkey: 24167278