Proposal for a motivational research study to determine how Lincoln sales can be improved in the face of increased competition from Cadillac and Imperial : Proposal 1957

Published: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description: 1 online resource
Additional Creators: Adam Matthew Digital (Firm)

Access Online

ezaccess.libraries.psu.edu

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Summary

Description: Ford; Lincoln; Cadillac; Imperial.

Other Subject(s)

Ford Motor Company
Automotive
automobile, car, competitor analysis, sales, purchasing, decision making, brand image, quality, automobile dealer, attitude, advertising, signs and symbols, women, cost
Croton-on-Hudson, New York

Note

AMDigital Reference: 37;885.1A.
Interview; Test; Observation.

Original Version

Reproduction of: Proposal for a motivational research study to determine how Lincoln sales can be improved in the face of increased competition from Cadillac and Imperial place of publication unknown: Institute for Motivational Research, Inc., May-57.

Location of Originals

Hagley Museum and Library

Copyright Note

Hagley Museum and Library

View MARC record | catkey: 24167286