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A creative memorandum on Ovaltine's TV commercials with a proposal for further study of new sales opportunities : Memorandum 1959
Published:
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:
1 online resource
Additional Creators:
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Availability
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Finding items...
Summary:
Description: Ovaltine.
Other Subject(s):
Wander Company
Food and Drink
beverage, female consumer, drink, television advertising, television commercial, corporate image, housewife, promotion, diet, color, packaging, health, tradition, reputation, flavor, advertisement effectiveness test, sport, family
Croton-on-Hudson, New York
Note:
AMDigital Reference: 34;861CE.
Focus Group; Test.
Original Version:
Reproduction of: A creative memorandum on Ovaltine's TV commercials with a proposal for further study of new sales opportunities place of publication unknown: Institute for Motivational Research, Inc., Apr-59.
Location of Originals:
Hagley Museum and Library
Copyright Note:
Hagley Museum and Library
View MARC record
| catkey: 24167372