A creative memorandum on Ovaltine's TV commercials with a proposal for further study of new sales opportunities : Memorandum 1959

Published:: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:: 1 online resource
Additional Creators:: Adam Matthew Digital (Firm)

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ezaccess.libraries.psu.edu

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Summary:

Description: Ovaltine.

Other Subject(s):

Wander Company
Food and Drink
beverage, female consumer, drink, television advertising, television commercial, corporate image, housewife, promotion, diet, color, packaging, health, tradition, reputation, flavor, advertisement effectiveness test, sport, family
Croton-on-Hudson, New York

Note:

AMDigital Reference: 34;861CE.
Focus Group; Test.

Original Version:

Reproduction of: A creative memorandum on Ovaltine's TV commercials with a proposal for further study of new sales opportunities place of publication unknown: Institute for Motivational Research, Inc., Apr-59.

Location of Originals:

Hagley Museum and Library

Copyright Note:

Hagley Museum and Library

View MARC record | catkey: 24167372