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Actions for A motivational research study of the sales and advertising problems of the British Motor Corporation : Report 1957
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A motivational research study of the sales and advertising problems of the British Motor Corporation : Report 1957
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: British Motor Corporation.
Other Subject(s)
British Motor Corporation, Ltd
Automotive
automobile, nationalism, sports car, sales, advertising, symbolism, social status, quality, social psychology, product personality, salesman, sales person, promotion
Croton-on-Hudson, New York
Note
AMDigital Reference: 34;857.1C.
Original Version
Reproduction of: A motivational research study of the sales and advertising problems of the British Motor Corporation place of publication unknown: Institute for Motivational Research, Inc., Sep-57.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24167389