A motivational research study on the sales and advertising problems of Old Cabin Still : Report 1956

Published:: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:: 1 online resource
Additional Creators:: Adam Matthew Digital (Firm)

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Summary:

Description: Old Cabin Still.

Other Subject(s):

Stitzel-Weller Distilling Company, Inc
Food and Drink
alcohol, whiskey, liquor, sales, advertising, promotion, symbolism, signs and symbols, brand association, product personality, packaging, labeling, design, women, female consumer, language, projective techniques, testing
Croton-on-Hudson, New York

Note:

AMDigital Reference: 26;716C.
Interview; Test.

Original Version:

Reproduction of: A motivational research study on the sales and advertising problems of Old Cabin Still place of publication unknown: Institute for Motivational Research, Inc., Jun-56.

Location of Originals:

Hagley Museum and Library

Copyright Note:

Hagley Museum and Library

View MARC record | catkey: 24167623