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Actions for Proposal for a motivational research study on Country Club beer : Proposal 1955
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Proposal for a motivational research study on Country Club beer : Proposal 1955
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Finding items...
Summary
Description: Country Club.
Other Subject(s)
M. K. Goetz Brewing Company
Food and Drink
alcohol, beer, beverage, drink, stereotype, customer profiling, product personality, brand association, competition, competitor analysis, brand preference, word-of-mouth advertising, name, ideal brand model, women, female consumer, packaging, labeling, advertising, promotion, African American consumer, liquor, psychometric testing, projective techniques
Croton-on-Hudson, New York
Note
AMDigital Reference: 21;573A.
Interview; Observation; Test.
Original Version
Reproduction of: Proposal for a motivational research study on Country Club beer place of publication unknown: Institute for Motivational Research, Inc., Apr-55.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24167815