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Actions for A motivational research study on the sales and advertising problems of Waste King dishwashers : Report 1957
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A motivational research study on the sales and advertising problems of Waste King dishwashers : Report 1957
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: Waste King.
Other Subject(s)
Waste King Corporation
Household Goods
dishwasher, household appliance, refuse disposal, female consumer, housewife, women, brand choice, competition, innovation, word-of-mouth advertising, husband, male consumer, men, media, anxiety, testing, projective techniques, social status, modernity, attitude, career women
Croton-on-Hudson, New York
Note
AMDigital Reference: 18;481.1C.
Interview; Questionnaire; Test.
Original Version
Reproduction of: A motivational research study on the sales and advertising problems of Waste King dishwashers place of publication unknown: Institute for Motivational Research, Inc., Apr-57.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24167976