Proposal for a psychological research study on the most effective ways to introduce, advertise and sell Carter's new sleep-aid : Proposal 1954

Published:: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:: 1 online resource
Additional Creators:: Adam Matthew Digital (Firm)

Access Online

ezaccess.libraries.psu.edu

Availability

Finding items...

Summary:

Description: Carter's.

Other Subject(s):

Carter Products, Inc
Healthcare and Pharmaceuticals
sleeping, sleep disorder, medicine, drug, ideal brand model, target market, brand choice, name, packaging, labeling, attitude, brand loyalty, brand switching, projective techniques
Montrose, New York

Note:

AMDigital Reference: 14;369A.
Interview; Test.

Original Version:

Reproduction of: Proposal for a psychological research study on the most effective ways to introduce, advertise and sell Carter's new sleep-aid place of publication unknown: Institute for Research in Mass Motivation, Inc., Feb-54.

Location of Originals:

Hagley Museum and Library

Copyright Note:

Hagley Museum and Library

View MARC record | catkey: 24168123