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A psychological research study on the sales and advertising problems of Folger's instant coffee : Report 1953
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: Folgers.
Other Subject(s)
J. A. Folger & Company
Food and Drink
instant coffee, drink, beverage, advertising, sales, product personality, pricing, packaging, buyer motivation, advertisement effectiveness test, brand preference, brand association, market segmentation, quality, design, gender, masculinity, instant coffee, flavor, testing, men, guilt
Montrose, New York
Note
AMDigital Reference: 11;301C.
Interview; Focus Group; Test.
Original Version
Reproduction of: A psychological research study on the sales and advertising problems of Folger's instant coffee place of publication unknown: Institute for Research in Mass Motivations, Inc., Jul-53.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24168237