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Proposal - consumer motivation research study for Imperial Whiskey : Proposal 1951
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Finding items...
Summary
Description: Imperial Whiskey.
Other Subject(s)
Hiram Walker, Inc
Food and Drink
alcohol, whiskey, drink, beverage, advertising, buyer motivation, drinking custom, packaging, labeling, design, brand, name, advertisement effectiveness test, women
Note
AMDigital Reference: 10;277.1A.
Interview; Case Study; Test.
Original Version
Reproduction of: Proposal - consumer motivation research study for Imperial Whiskey Jul-51.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24168291