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A psychological ad effectiveness test on three competitors of Durkee's margarine : Report 1952

Published:
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:
1 online resource
Additional Creators:
Adam Matthew Digital (Firm)
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Summary:
Description: Durkee.
Other Subject(s):
Note:
AMDigital Reference: 7;117F.
Test; Interview.
Original Version:
Reproduction of: A psychological ad effectiveness test on three competitors of Durkee's margarine place of publication unknown: Ernest Dichter, Jan-52.
Location of Originals:
Hagley Museum and Library
Copyright Note:
Hagley Museum and Library
View MARC record | catkey: 24168448