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Actions for Testing of five soft drink ads : Report 1959
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Testing of five soft drink ads : Report 1959
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
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Summary
Description: Pepsi Cola; Coca Cola.
Other Subject(s)
Pepsi-Cola Company
Food and Drink
beverage, drink, soft drink, soda, advertising, sales, brand switching, brand association, product personality, buyer motivation, brand preference, young adult consumers, youth, flavor, packaging, advertisement effectiveness test, product differentiation
Croton-on-Hudson, New York
Note
AMDigital Reference: 6;107F.
Interview; Test.
Original Version
Reproduction of: Testing of five soft drink ads place of publication unknown: Institute for Motivational Research, Inc., Mar-59.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24168458