Catalog
Bookmarks
0
Course Reserves
My Account
Advanced search
Search in
Keyword
Title
Author/Creator
Subject
Browse by LC Call Number
Browse by Author
Browse by Subject
search for
Search
Search
Advanced search
Start Over
Actions for A preliminary psychological study of consumer reactions to Three Feathers' merchandising and advertising : Report 1949
Share
Email
RIS file
Bookmark
Report an Issue
A preliminary psychological study of consumer reactions to Three Feathers' merchandising and advertising : Report 1949
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
I Want It
I Want It
Finding items...
Summary
Description: Three Feathers.
Other Subject(s)
Three Feathers Distilling Company
Food and Drink
alcohol, whiskey, drink, brewing industry, beverage, advertising, marketing, corporate personality, masculinity, customer satisfaction, relationship, advertisement effectiveness test, brand, trademark
New York, U.S.A.
Note
AMDigital Reference: 4;80.
Interview; Test.
Original Version
Reproduction of: A preliminary psychological study of consumer reactions to Three Feathers' merchandising and advertising place of publication unknown: Ernest Dichter, Jun-49.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24168561