Memorandum on the research approach to the testing of new packages and copy appeals : Memorandum 1961

Published:: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:: 1 online resource
Additional Creators:: Adam Matthew Digital (Firm)

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ezaccess.libraries.psu.edu

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Other Subject(s):

American Tobacco Company
Tobacco
cigarette, smoking, tobacco, advertising, packaging, advertisement effectiveness test

Note:

AMDigital Reference: 3;62.4E.
Test; Interview.

Original Version:

Reproduction of: Memorandum on the research approach to the testing of new packages and copy appeals place of publication unknown: Institute for Motivational Research, Inc., Dec-61.

Location of Originals:

Hagley Museum and Library

Copyright Note:

Hagley Museum and Library

View MARC record | catkey: 24168618