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Challenging the big brands : how new brands win market share with innovative design / Judith Evans, Cheryl Dangel Cullen
Author:
Evans, Judith, 1964-
Published:
Gloucester, Mass. ; [Great Britain] : Rockport, [2003]
Copyright Date:
©2003
Physical Description:
176 pages : illustrations (chiefly color), portraits (some color) ; 29 cm
Additional Creators:
Cullen, Cheryl Dangel
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Subject(s):
Trademarks
—
Design
Logos (Symbols)
—
Design
ISBN:
1564969053
View MARC record
| catkey: 2429288