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Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Author:
Netemeyer, Richard G., 1956-
Published:
Thousand Oaks, Calif. : Sage, [2003]
Copyright Date:
©2003
Physical Description:
xiv, 206 pages : illustrations ; 23 cm
Additional Creators:
Bearden, William O., 1945-
and
Sharma, Subhash
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Subject(s):
Scaling (Social sciences)
ISBN:
0761920269 (C)
0761920277 (P)
Bibliography Note:
Includes bibliographical references (pages 187-194) and indexes.
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| catkey: 2432776