One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel

Author: Allen, Cliff, 1948-
Uniform Title: Internet world guide to one-to-one Web marketing
Published: New York : John Wiley, 2001.
Edition: 2nd ed.
Physical Description: xv, 351 pages : illustrations ; 24 cm
Additional Creators: Kania, Deborah, 1963-, Yaeckel, Beth, Allen, Cliff, 1948-, and NetLibrary, Inc

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Bibliographic record display: ezaccess.libraries.psu.edu , An electronic book accessible through the World Wide Web; click for information

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ISBN

0471013714 (electronic bk.)

Note

"Wiley computer publishing."
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.

Reproduction Note

Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes the content of the material which accompanied the original book.

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