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Effects of expectation creation and disconfirmation on belief elements of cognitive structure / Jerry C. Olson and Philip Dover
Author
Olson, Jerry C. (Jerry Corrie), 1944-
Published
University Park, PA : College of Business Administration, Pennsylvania State University, 1975.
Physical Description
23 pages, 3 unnumbered pages : illustrations ; 28 cm
Additional Creators
Dover, Philip A. (Philip Arthur)
Full Text available online
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Series
Working series in marketing research ; no. 38.
Subject(s)
Consumers
—
Attitudes
Note
Cover title.
Bibliography Note
Bibliography: pages [24-26].
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| catkey: 244194