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How television ratings work [videorecording].

Published
Golden, Colo. : Instructional Video, [1998]
Copyright Date
©1998
Physical Description
1 videocassette (20 min.) : sound, color ; 1/2 in.
Additional Creators
Jankowski, Laurence and Instructional Video (Firm)

Availability

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Series
Summary
Details the process of random selection that provides the data for television ratings. Demonstrates sampling methods and explains how television stations apply what they learn about viewer's watching habits and preferences.
Subject(s)
Audience Notes
"Level: Jr/Hs/College"--Container.
Creation/Production Credits Note
Produced, narrated, and edited by Laurence Jankowski.
Technical Details
VHS format.
Source of Acquisition
Media & Technology Support Services copy: Purchased with funds from the Paterno Libraries Endowment Fund; 20023.
View MARC record | catkey: 2446870