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Media: The New Creative Frontier? : Presentations, writings & speeches 1989
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Summary
Description: A speech given by Burt Manning on the survival of mass media, its likely shape in the future, and the role played by advertisers.
Other Subject(s)
J. Walter Thompson
advertising history
creativity
future
government & politics
leadership
management
merger
sponsorship
technology
United States
North America
Original Version
Reproduction of: Media: The New Creative Frontier? 3 Oct 1989.
Location of Originals
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note
Reproduced with kind permission from Duke University © J. Walter Thompson
View MARC record
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