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Television Attention Research : Research, reports & data 1961

Published
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
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Availability

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Summary
Description: Market research report into housewives' viewing habits in the United Kingdom.
Other Subject(s)
Original Version
Reproduction of: Television Attention Research 1961.
Location of Originals
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note
Reproduced with kind permission from Duke University © J. Walter Thompson
View MARC record | catkey: 24508325