Description: Reproduction of a paper based upon JWT's Family Expenditure Survey, considering what 'affluence' is, and advertising to those who fall into the category of 'affluent' households.
Reproduction of: Pin-Pointing the Affluent Household 1964.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
