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Marine Corps: Attitude and awareness tracking study, 1975-1989 (Jun-Dec 1982) : Research, reports & data 1982/06-1982/12.
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
1 online resource
Adam Matthew Digital (Firm)
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Description: Market research reports prepared by JWT for the Marine Corps. Includes the results of surveys to investigate awareness of the military, its advertising, and the Marines' image.
J. Walter Thompson
Reproduction of: Marine Corps: Attitude and awareness tracking study, 1975-1989 (Jun-Dec 1982) Jun - Dec 1982.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Reproduced with kind permission from Duke University and the United States Marine Corps © J. Walter Thompson
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