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Marine Corps: Attitude and awareness tracking study, 1975-1989 (Jun-Dec 1982) : Research, reports & data 1982/06-1982/12.

Published:
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description:
1 online resource
Additional Creators:
Adam Matthew Digital (Firm)
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Summary:
Description: Market research reports prepared by JWT for the Marine Corps. Includes the results of surveys to investigate awareness of the military, its advertising, and the Marines' image.
Other Subject(s):
Original Version:
Reproduction of: Marine Corps: Attitude and awareness tracking study, 1975-1989 (Jun-Dec 1982) Jun - Dec 1982.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note:
Reproduced with kind permission from Duke University and the United States Marine Corps © J. Walter Thompson
View MARC record | catkey: 24509322