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Marine Corps: Attitude and awareness tracking study, 1990-1994 (Aug 1991) : Presentations, writings & speeches; Research, reports & data 1991

Published:
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description:
1 online resource
Additional Creators:
Adam Matthew Digital (Firm)
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Summary:
Description: Assessing how advertising affects people's ideas of wanting to join the military, including advertising in schools and why they might or might not want to join up based on media around Persian/Gulf wars.
Other Subject(s):
Original Version:
Reproduction of: Marine Corps: Attitude and awareness tracking study, 1990-1994 (Aug 1991) Aug 1991.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note:
Reproduced with kind permission from Duke University and the United States Marine Corps © J. Walter Thompson
View MARC record | catkey: 24509330