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Unmeasured Magazines : Research, reports & data 1989

Published:
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description:
1 online resource
Additional Creators:
Adam Matthew Digital (Firm)
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Summary:
Description: A guide to analysing the merits of placing advertisements in magazines with lower, and thus unmeasured circulations.
Other Subject(s):
Original Version:
Reproduction of: Unmeasured Magazines 1989.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note:
Reproduced with kind permission from Duke University © J. Walter Thompson
View MARC record | catkey: 24509699