Actions for Out of Home Viewing : Research, reports & data 1989

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Out of Home Viewing : Research, reports & data 1989

Published
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
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Summary
Description: An introduction to television viewing outside of viewers' households, and how it can be measured.
Other Subject(s)
Original Version
Reproduction of: Out of Home Viewing 1989.
Location of Originals
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note
Reproduced with kind permission from Duke University © J. Walter Thompson
View MARC record | catkey: 24509716