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Actions for Ron Kaatz: Original research projects : Research, reports & data 1981-1984
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Ron Kaatz: Original research projects : Research, reports & data 1981-1984
Author
Kaatz, Ronald B.
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
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Summary
Description: A series of reports into TV viewing figures, media analysis, and sports broadcasting.
Other Subject(s)
J. Walter Thompson
Olympics
research
sport
television
United States
North America
Original Version
Reproduction of: Ron Kaatz: Original research projects 1981-1984.
Location of Originals
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note
Reproduced with kind permission from Duke University © J. Walter Thompson
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