Arno Johnson, 1963 (Part 4) : Presentations, writings & speeches 1963
- Author
- Johnson, Arno H.
- Published
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Physical Description
- 1 online resource
- Additional Creators
- Adam Matthew Digital (Firm)
Access Online
- Summary
- Description: Material relating to Johnson's research and speeches on the United States economy, demographic changes and consumer spending, adapted for clients and other audiences.
- Other Subject(s)
- J. Walter Thompson
- age
- behaviorism
- birth rate
- broadcasting
- client
- consumer
- demographics (population)
- economy
- education
- employment
- family
- finance
- future
- gender (female)
- housewife
- income
- manufacturing
- market research
- public relations
- purchasing power
- radio
- research
- retail
- rural
- sales
- social class
- social sciences
- standard of living
- technology
- trend
- urban
- United States
- North America
- Original Version
- Reproduction of: Arno Johnson, 1963 (Part 4) 1963.
- Location of Originals
- The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
- Copyright Note
- Reproduced with kind permission from Duke University © J. Walter Thompson
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