Description: Transcripts of interviews concerning the brands of batteries which consumers used in cameras and other products, and whether they would use a Kodak battery. The folder also contains annotated material from research interviews held in other cities.
Reproduction of: Kodak: Delta New York transcripts 1984.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University