Actions for Alpha Beta presentation book (Part 2) : Research, reports & data 1986

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Alpha Beta presentation book (Part 2) : Research, reports & data 1986

Published
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
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Summary
Description: Research into supermarkets in California, accompanied by consumer responses to an advertisement devised by JWT.
Other Subject(s)
Original Version
Reproduction of: Alpha Beta presentation book (Part 2) 1986.
Location of Originals
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Copyright Note
Reproduced with kind permission from Duke University © J. Walter Thompson
View MARC record | catkey: 24510242