Description: Market research studies into Kraft advertisements, accompanied by a description of the procedure followed to produce advertisements for Kraft, and examples of advertisements.
Original Version:
Reproduction of: Kraft TV Specials Factbook (Part 3) 1984-1986.
Location of Originals:
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University