The History of Miracle Whip / The History of Cheese Spreads : Research, reports & data 1952-1953
- Published
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Physical Description
- 1 online resource
- Additional Creators
- Adam Matthew Digital (Firm)
Access Online
- Summary
- Description: A history of Thompson's advertising for, and role in the creation of Miracle Whip and cheese spreads. Includes data on the consumption of Kraft products, histories of individual products, and rules for creating advertisements.
- Other Subject(s)
- J. Walter Thompson
- advertising history
- client
- competition
- copywriting
- data
- demographics (population)
- depression (economic)
- economy
- finance
- government & politics
- government & politics
- income
- legislation
- market research
- market research
- packaging
- regulations
- research
- research
- rural
- sales
- Second World War
- social class
- trend
- urban
- war
- United States
- North America
- Original Version
- Reproduction of: The History of Miracle Whip / The History of Cheese Spreads 1952-1953.
- Location of Originals
- The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
- Copyright Note
- Reproduced with kind permission from Duke University © J. Walter Thompson
View MARC record | catkey: 24510473