On applying expectancy-attitude models in marketing research / [by] Stewart W. Bither and Alan Hale Shuart

Author: Bither, Stewart W. (Stewart Wallace), 1941-
Published: [University Park, Pa.] : [Pennsylvania State University, College of Business Administration], [1972]
Physical Description: 26 leaves ; 28 cm
Additional Creators: Shuart, Alan Hale