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Marketing mix optimization rules / Andrew A. Mitchell
Author
Mitchell, Andrew A., 1939-
Published
University Park, Pa. : College of Business Administration, Pennsylvania State University, 1975.
Physical Description
21 pages ; 28 cm
Full Text available online
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Series
Working series in marketing research ; no. 32
Subject(s)
Marketing research
—
Statistical methods
Marketing
—
Mathematical models
Note
Cover title.
Bibliography Note
Bibliographical footnotes.
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| catkey: 246121