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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr. and Scott W. Cooper
Author:
Hiebing, Roman G.
Published:
New York : McGraw-Hill, [2003]
Copyright Date:
©2003
Edition:
Fully rev. and expanded 3rd ed.
Physical Description:
xxxii, 544 pages : illustrations ; 28 cm
Additional Creators:
Cooper, Scott W.
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Subject(s):
Marketing
—
Planning
ISBN:
0071395210
Note:
Includes index.
View MARC record
| catkey: 2462185