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Marketing the 21st century library : the time is now / Debra Lucas-Alfieri

Author
Lucas-Alfieri, Debra
Published
Amsterdam : Chandos Publishing, [2015]
Copyright Date
©2015
Physical Description
xi, 105 pages : illustrations ; 23 cm.

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Series
Contents
1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.
Subject(s)
ISBN
9781843347736
1843347733
Bibliography Note
Includes bibliographical references and index.
Source of Acquisition
Purchased with funds from the Paterno Libraries Endowment (Campus College Libraries); 2018
Endowment Note
Paterno Libraries Endowment (Campus College Libraries)
View MARC record | catkey: 24774959