The Guidelines aim to strengthen public engagement at HC and PHAC by providing staff with guidance that promotes effectiveness and best practices, and allows for flexibility to address varying needs for conducting engagement. This guidance also serves to foster a culture of public engagement across both organizations as we continue to enhance our engagement practices and leverage new technologies and innovative opportunities to engage with Canadians. Included are a definition and continuum of public engagement, principles, and a step-by-step process guide to help staff plan, implement, report on, and evaluate public engagement activities. Staff are encouraged to use this guidance whenever they undertake these activities.