Advertising deception, consumer research and puffery : an inquiry into puffery's power and potential to mislead consumers / by Herbert Jack Rotfeld

Author:: Rotfeld, Herbert Jack, 1950-
Published:: [Place of publication not identified] : [publisher not identified], 1978.
Physical Description:: viii, 171 leaves ; 29 cm

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Subject(s):

Related Titles:

Consumer research and puffery
Puffery's power and potential to mislead consumers

Dissertation Note:

Ph.D. University of Illinois at Urbana-Champaign 1978.

Note:

Typescript.
Vita.

Bibliography Note:

Bibliography: leaves 126-131.

Reproduction Note:

Photocopy. Ann Arbor, Mich., University Microfilms International, 1983. 21 cm.

View MARC record | catkey: 250269