A guide to using market research and marketing measurement for successful tourism destination marketing [electronic resource] / Mitchell Westlake

Author:: Mitchell, Erin
Published:: [Sudbury, Ont.] : FedNor, 2005.
Additional Creators:: Canada. FedNor Secretariat and Mitchell Westlake (Firm)

Access Online

epe.lac , Free-to-read: For holdings see LAC's Electronic Collection.
dsp , Free-to-read

Availability

Finding items...

Restrictions on Access:

Free-to-read Unrestricted online access

Report Numbers:

Iu91-4/9-2005E-PDF

Subject(s):

Tourism—Canada—Marketing—Handbooks, manuals, etc
Tourism—Research—Canada—Handbooks, manuals, etc
Tourisme—Canada—Commercialisation—Guides, manuels, etc
Tourisme—Recherche—Canada—Guides, manuels, etc

ISBN:

0662406281

Note:

Archived by Library and Archives Canada.
Distributed by the Government of Canada Depository Services Program.
Issued also in French under title: Un guide du recours à la mesure du rendement et aux études de marché pour le marketing réussi d'une destination touristique.
Title from title-screen (viewed on Sept. 11, 2007).
"54303E".
"Prepared for FedNor by Erin Mitchell, Mitchell Westlake".

Type of File/Data:

Electronic monograph in PDF format.

Technical Details:

System requirements: Adobe Acrobat Reader.
Mode of access: World Wide Web.

View MARC record | catkey: 25344211