The radio station : broadcasting, podcasting, and streaming / John Allen Hendricks, Bruce Mims
- Machine generated contents note: ch. 1 State of the Industry -- Broadcasting -- Is Radio Facing a Digital Cliff? / Larry Miller -- Profits in the Air---The Business Model Evolves -- What Do You Believe? / B. Eric Rhoads -- Satellite Radio -- The Connected Car -- Four Visions of Radio's Future / August E. Grant -- Mobile Music Services -- The Impact of Mobile Listening on Radio / Glenda Shrader-Bos -- Podcasting -- The Astounding Growth of Podcasting / Jon Nastor -- Streaming -- When FM Met the Internet: The Way It Was, Is, and Will Be / Mike Englebrecht -- HD Radio -- Public Radio/Noncommercial Radio -- On Public Radio / William Siemering -- Radio Regulations and Government Oversight -- Chapter Highlights -- Suggested Further Reading -- ch. 2 Station Management -- Nature of the Business -- Small-Market Radio Management / Ken Sibley -- The Manager as Chief Collaborator -- What Makes a Manager? -- The Manager's Duties and Responsibilities -- Radio Economics / Jeffrey Wilkinson -- The Manager and Industry Associations -- The Qualities That Make a Station Manager / Norman Feuer -- Managing the Cluster -- Human Resources / Dick Oppenheimer -- The Manager and the Profit Motive -- What Makes a Successful Radio Manager? / Paul Fiddick -- The Manager and the Community -- The Manager and the Government -- Ten Regulatory Issues Any Broadcast Station General Manager Needs to Consider / David Oxenford -- The Manager and Unions -- Chapter Highlights -- Suggested Further Reading -- ch. 3 Music Programming and Consultancies -- Program Formats -- On Public Radio / Mike Janssen -- The Programmer -- The PD's Duties and Responsibilities -- Market-Based Programming Decision-Making / Mike McVay -- Multitasking Program Directors and Their Need for Air-Personality Coaches / Loma Ozmon -- Programming a Cluster Operation -- Day-by-Day Program Management at a Station Cluster / Brad Carson -- Satellite Radio Programming -- Elements of Programming -- How a Song Hook Can "Hook" a Listener / Michael Pelaia -- A Radio Station Isn't Just a Radio Station Any More / Peter Stewart -- The PD and the Audience -- FOMO: The Fear of Missing Out / Leslie Whittle -- The PD and the Music -- Eight Things Broadcasters Should Know About Music Royalties / David Oxenford -- Managing the Music Library -- Advice to Programmers / Frank Bell -- The PD and the FCC -- The PD and Upper Management -- Program Consultants and Syndicators -- Program Suppliers -- Syndicator Services -- Producing The Bobby Bones Show / Ray Slater -- Chapter Highlights -- Suggested Further Reading -- ch. 4 Sales -- Commercialization: A Retrospective -- Outlook for Local Broadcast Radio's Competitiveness / Rick Ducey -- Selling Airtime -- Becoming an Account Executive -- The Sales Manager -- Radio Sales Tools -- Hispanic Radio: Bias in the Buying Process / David Gleason -- Points of the Pitch -- Levels of Sales -- Profit Should Not be the Sole Reason We Are in Business / Wolf Korgyn -- Spec Spots -- Objectives of the Buy -- Prospecting and List Building -- Planning the Sales Day -- Selling Personality / Jason Insalaco -- Selling With and Without Numbers -- Advertising Agencies -- Rep Companies -- New Revenue Sources: Websites, HD Radio, Streaming, Digital, and Podcasting -- Podca$hing In / Jason Insalaco -- Radio 2.0: Today's Local Integrated Solution Provider / Weezie Kramer -- Nontraditional Revenue -- Trade-Outs -- Traffic and Billing -- What is Traffic? (No, We Mean the Other Traffic) / Larry Keene -- Chapter Highlights -- Suggested Further Reading -- Appendix 4A RAB Guide to Writing Great Radio Copy -- Appendix 4B Socast media: Why Mobile Apps Are Essential for Digital Success -- Appendix 4C Socast Media: How to Monetize On-Air Content Through the Web and Social Media -- ch. 5 News, Talk, and Sports -- Introduction -- Great Journalists Are Terrific Storytellers / Steve Jones -- Local Radio News / Holland Cooke -- The Newsroom -- The All-News Station -- What Makes a Successful News Radio Station? / Andy Ludlum -- Traffic Reports -- The Electronic Newsroom -- Boston Herald Radio / Jay Williams, Jr. -- The News Director -- What Makes a Newsperson? -- What it Takes to Work at the Boston Herald Corporation / Jeff Magram -- Organizing the Newscast and Other Programming Elements -- How Do You Create That Special Connection Between Station and Listener? / Tim Scheld -- Wire Services / Audio and Internet -- Radio Network News and Syndicator Services -- News in Music Radio -- News/Talk/Information -- FM Talk -- Radio Sportscasts and All-Sports Format -- Station Websites, Podcasts, and Social Media -- Turning the Titanic: One Man's Tale of Digitizing Radio / Jeremy Sinon -- Radio News/Information/Sports and the FCC -- News Ethics -- Chapter Highlights -- Suggested Further Reading -- ch. 6 Research -- Who Is Listening? -- On Audience Research / Ed Cohen -- The Ratings and Survey Services -- Qualitative and Quantitative Data -- From Paper to Electronic Measurement: The Portable People Meter -- Developer Profile: Geoff Steadman -- Audio and Radio Measurement / Radha Subramanyam -- In-House Research Techniques -- Music Research -- Music Research / Carolyn Gilbert -- Music Selection / Andrew Forsyth -- Research Deficits -- How Agencies Buy Radio -- What a Research Company Does / Ted Bolton -- The Future of Research in Radio -- The Role of Research / Warren Kurtzman -- Chapter Highlights -- Suggested Further Reading -- ch. 7 Promotion -- Promotions---Practical and Bizarre -- How to Write a Social Media Policy for Your Radio Station / Seth Resler -- The Promotion Director's/Manager's Job -- Promotion Strategy / John Lund -- Types of Promotions -- What Are the Goals of Your Radio Station's Website? / Seth Resler -- Find a Parade and Join / Ed Shane -- Promotions in the Digital Era -- Sales Promotion -- Budgeting Promotions -- Promotions and the FCC -- The FCC Has Written Good Contest Rules, Now You Should Too / Lauren Lynch Flick -- Chapter Highlights -- Suggested Further Reading -- Appendix 7A Assessing the Impact on Radio and Television Stations of the Federal Trade Commission's Recently Revised Guidance on Endorsements and Testimonials -- ch. 8 Production -- A Spot Retrospective -- Formatted Spots -- The Production Room -- The Control Room -- Audio Console -- Considerations for Designing an IP-Audio Studio / Marty Sacks -- Computers and Software -- Voice-Tracking -- Standalone Record/Play Decks -- Compact Discs -- Audio Processing -- Signal Routing -- Microphones -- Telephones -- Remote Pickup (RPU) -- Digital Editing -- Copywriting -- Skills and Personal Characteristics of a Good Copywriter / Linda Conway Correll George -- Announcing Tips -- The Sound Library -- Chapter Highlights -- Suggested Further Reading -- ch. 9 Engineering -- Characteristics of AM and FM Stations -- Digital Audio Broadcasting (HD Radi Technology) -- Satellite and Internet Radio -- Behind the Scenes: Engineering a Nationwide Collegiate Sports Network / Randy Williams -- Becoming an Engineer -- Engineering: Challenging, Rewarding, in Demand / Paul McLane -- The Society of Broadcast Engineers / Wayne Pecena -- The Emergency Alert System -- Automation -- Chapter Highlights -- Suggested Further Reading -- ch. 10 Careers -- Overview -- Generation Rap / Robyn King-Knight -- Radio as a Career -- Farber's Rules / Erica Farber -- Passion / Trevor Morgan -- It's Your Career. Take Charge of It! / Brittney Quarles -- Jobs and Salaries in Radio -- Have You Considered a Career in Engineering? / Dominic Mendicino -- Digital: The New Sales Frontier / Kisha Hardwick -- Getting Involved: Student Organizations -- BEA Student Media Clubs / Heather Birks -- What Is CBI? / Warren Kozireski -- Intercollegiate Broadcasting System / Chris Thomas -- National Broadcasting Society / Jim Wilson -- Teens Are Rediscovering Radio / Ronald Wittebols -- College Radio: Life-Changing Yet Under-Appreciated / Rob Quicke -- National Radio Talent System -- The National Radio Talent System / Dan Vallie -- From AM to FM to XM: Parting Thoughts From a Six-Decade Pro / Marlin Taylor -- Chapter Highlights -- Suggested Further Reading.
- "The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This books tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources."--Provided by publisher.
- 9781138218802 hardcover, 1138218804 hardcover, 9781138218819 paperback, and 1138218812 paperback
- Revised edition of the author's Keith's radio station.
- Bibliography Note:
- Includes bibliographical references and index.
- Source of Acquisition:
- Purchased with funds from the New York Times Libraries Endowment ; 2018
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