Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

Author:: Mooij, Marieke K. de, 1943-
Published:: Thousand Oaks, CA : Sage Publications, [2003]
Copyright Date:: ©2003
Physical Description:: xiv, 345 pages : illustrations ; 25 cm

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Contents:

Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- Consumer -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.

Subject(s):

Consumer behavior—Cross-cultural studies
Consumers—Psychology
Marketing

ISBN:

0761926682 (Cloth)
0761926690 (Paper)

Bibliography Note:

Includes bibliographical references and indexes.

Source of Acquisition:

UP-PAT copy: Purchased with funds from the Louis and Virginia Benzak Business Librarian; 20034.

View MARC record | catkey: 2569984