Actions for Digital marketing : communicating, selling and connecting

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Digital marketing : communicating, selling and connecting / Charles F. Hofacker

Author
Hofacker, Charles F.
Published
Cheltenham, UK : Edward Elgar Publishing, [2018]
Physical Description
xiv, 203 pages : illustrations ; 25 cm

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Contents
What is digital marketing? -- Electronic service -- Internet design and philosophy -- Observational and experimental data - Legal and ethical aspects of digital marketing -- Internal company operations -- Consumer-business relationships -- Business-business relationships -- The online audience -- Human information processing --Visual design practice -- Writing for the screen -- Site structure -- Interactive advertising -- Consumer problem solving online -- Consumer search -- Channels and direct channels -- Mobile devices -- Selling strategy -- Hubs and auctions -- Information versus inventory -- Information products -- User-generated content -- Virtual communities -- Social media -- Strategy in a networked world -- The future of e-marketing.
Subject(s)
ISBN
1788115341
9781788115346
1788115368
9781788115360
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 25792861